Video Marketing: Effective Ways To Promote YouTube Videos

The web world is full of information, but the typical attention span of an online person is that of a goldfish. In this scenario, videos take the lead while trying to attract the attention of online users. The current rise in popularity online for businesses or individuals is well defined by promoting visual content. The […]


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How to choose the right keywords using keyword analysis

You need to do keyword analysis to make sure you are choosing the right keywords for your website. Many companies make the mistake of creating their website using keywords that they assume people would use to find their website. Sometimes there is a difference in what keywords you would use when searching for your website […]


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3 Tips to Help Your Online Video Marketing Beat the Competition

Have a new commercial product but don’t know where to start? Video marketing could be for you. This article looks at video marketing, its benefits, and a short guide on how to make a video perfect for any marketing campaign. There are many ways to market your products and services. Among these methods, the most […]


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How to Pass the 3:33 Rule and Add Longevity to Your B2B Direct Marketing Campaigns

Here’s an excerpt from Pat Friesen who wrote for Target Marketing Magazine in November 2007 The 3:33 rule Are you familiar with the three minute 33 second (3:33) rule of direct mail? It is important when talking about “openness”. The 3:33 rule suggests that you have three seconds or less to stick out in the […]


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Application of trademarks and registered trademarks in social networks: use of the terms of use

In today’s world of Web 2.0, businesses are faced with new ways to spread their presence and advertise their goods and services, and the Internet is an effective and powerful tool for brand marketing. As companies explore new ways to advertise online, it has become apparent that brand marketing has transcended buying ad space on […]


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Push and pull: inbound vs outbound marketing

Reaching potential customers by providing relevant marketing content is one of the most effective brand awareness and advertising strategies and one that enhances the experience of doing business with you. Developing good marketing content is the foundation of an Inbound Marketing strategy. The content you deliver demonstrates both your expertise and understanding of the basic […]


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