Sponsorship is one of the ways to build and strengthen a brand. And sport is always a good goal. But sport is not the only goal. Sponsorship at ING consists of three main programs: sports, arts and culture, and community development. establishes ING’s sponsorship policy. (http://www.ing.com/group/showdoc.jsp?menopt=spr&docid=074368_EN&lang=EN) Running has been the main objective of ING for […]
Continue.. Sponsorship and sports: the example of ING: racing and Formula One