The web world is full of information, but the typical attention span of an online person is that of a goldfish. In this scenario, videos take the lead while trying to attract the attention of online users. The current rise in popularity online for businesses or individuals is well defined by promoting visual content. The […]

You need to do keyword analysis to make sure you are choosing the right keywords for your website. Many companies make the mistake of creating their website using keywords that they assume people would use to find their website. Sometimes there is a difference in what keywords you would use when searching for your website […]

Have a new commercial product but don’t know where to start? Video marketing could be for you. This article looks at video marketing, its benefits, and a short guide on how to make a video perfect for any marketing campaign. There are many ways to market your products and services. Among these methods, the most […]

As a fiction writer, I found that one of the hardest parts of creating a story is not in the writing process, it is finding the best structure to tell the story. Most movie scripts use the three-act structure, sometimes adding a prologue and an epilogue that essentially makes it a five-act structure in the […]

Here’s an excerpt from Pat Friesen who wrote for Target Marketing Magazine in November 2007 The 3:33 rule Are you familiar with the three minute 33 second (3:33) rule of direct mail? It is important when talking about “openness”. The 3:33 rule suggests that you have three seconds or less to stick out in the […]

In today’s world of Web 2.0, businesses are faced with new ways to spread their presence and advertise their goods and services, and the Internet is an effective and powerful tool for brand marketing. As companies explore new ways to advertise online, it has become apparent that brand marketing has transcended buying ad space on […]

Stories from the crypt of online marketing n. 11 Why You Will Never Get Millions Of Followers On Instagram (Unless You Fake It) Are you like me and can you be impressed quite easily? Or does Shania Twain’s song “That Don’t Impress Me Much” sound like your typical anthem? Maybe it was the way I […]

Reaching potential customers by providing relevant marketing content is one of the most effective brand awareness and advertising strategies and one that enhances the experience of doing business with you. Developing good marketing content is the foundation of an Inbound Marketing strategy. The content you deliver demonstrates both your expertise and understanding of the basic […]

Have you heard the famous saying about the tail wagging the dog? When it comes to long tail keywords, it can often be beneficial for the “long tail” to wag the dog. Long tail keywords are often a three to five (or more) word search phrase, many of which can only be searched five or […]

Growing your business from scratch every day is not easy. Maybe you’re not starting all over again, but if you’re working to grow your business online, it sure can feel like that. Every day is a new struggle to build your email list. Every morning you start from scratch for the day and work to […]