Music licensing: what, how and why is important to your business

Music licenses commonly refer to ‘royalty-free music’ or ‘production music’. This is music that has been written and produced for the sole purpose of being used in another project. Anyone can then license this music for a fee, to use in their project. What about commercial music? Commercial music, written and performed by artists such […]


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Economic and ethical conflicts confront the green industry

With the growing popularity of green/organic products, there has been a rapid expansion in the number and variety of green businesses. In terms of consumer sales, the most attractive merchandise is produced from pesticide-free, organic farming. The organic agriculture industry must follow the regulations established by the Organic Food Production Law. There are not only […]


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Using Brand Ambassadors to Drive Your Offline ROI Through the Roof

Brand ambassadors are innovative professionals in the field of experiential marketing. They are skilled experts at getting into the minds of their target audience and creating an contagious grassroots buzz that generates powerful word-of-mouth advertising. Multiple street psych techniques are employed to forge profound mental changes in their consumer base. The result is a massive […]


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7 factors to consider when choosing billing software

Choosing the best invoice or billing software for your needs is no easy task. There are many products available today, each with its own set of features, capabilities, and cost. Evaluating each product is tedious and time consuming. This article aims to simplify the process by listing the most essential factors that you cannot afford […]


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