Way back in 1905, Dan and Charles Mason pioneered the concept of marketing shoe polish in small cans. Unlike the shoe polish being sold during that time, they planned to introduce a boot and shoe polish that would also not stain the clothes of people wearing their polished footwear. To give shape to their dreams […]
Computer security is a broad spectrum, and citing emerging Internet threats, it has become a must review job. As more and more digital information enters online via email clients, instant messengers, social media, photo-sharing websites, etc., your system is more vulnerable and can be an easy target for scammers and fraudsters. . Along with installing […]
Just as Seattle’s Mike Holmgren is entering his final year as head coach, his Seahawks are now stumbling and stumbling through what appears to be a Larry, Mo and Curly comedy routine. After dusting off the Minnesota Vikings 34-17 in their 2008 preseason opener away from home in Minneapolis, the Seahawks narrowly escaped loss in […]
Traveling away from home can make some people anxious because at home, your bed feels a certain way, you know all the TV channels, and everything feels comfortable. Vacation rentals aim to ensure that travelers do not feel different about their accommodation. You should be able to see it as a “home away from home”. […]
Although, we all face a number of obstacles on a regular basis, while some find these problems debilitating, others are far better served, seeing them as challenges to overcome! One of the basic considerations that should guide the paths we follow is the general commitment to do what is RIGHT, rather than, perhaps, some path […]
If you’re the ultimate fan and don’t have satellite TV, your true fan status just dropped a notch or two. With cable, you don’t get nearly as many channels. Sure, you can watch the big games, especially the ones from area teams. But what if you’re a fan of the Washington Nationals and you live […]
Thinking of starting your own business or joining an existing franchise? It’s all a bit overwhelming, but more than anything, it’s probably exciting. There is only one time when you can work for someone else, seeing things go wrong and knowing that you would do almost everything differently than it is being done. Frustrating. Instead, […]
Remove the window frame The window itself must be left in place. The inner shells need to be padded, leveled and set flush so that once your initial “box” shelf is inserted into the hole; it fits snugly and securely without any wobble that can bring any table decoration to its doom. Use a level […]
Understand your target market Understanding the target market is a crucial aspect of the communication process. When companies launch a new product or change a current product, they try to promote this particular product to increase/maximize profits. Marketers can do this through a marketing communication process. Through the media, such as television, newspapers or Internet […]
1. Adapt letterhead If you are using company letterhead for direct mail, tailor it to your requirements. The name of the company and the profit of sale should be highlighted. If you want people to email you, the email address needs to stand out. If you want them to call, make the phone number prominent. […]